I hope this comparison helped you decide which LinkedIn membership level will work best for you. Upgrading to a paid LinkedIn membership may not be right for everyone, but it certainly will make sense for those who can find, connect and build relationships with their ideal clients on LinkedIn. That was the start of the Pay to Play models on social media platforms. The change made it almost impossible for Business Pages to be seen organically. LinkedIn did the same thing Facebook had done when it changed its algorithm for Business Pages. But social media platforms have caught on to that and decided to capitalize on our need to use them for marketing. Social media has spoiled us over the years, giving us the ability to market to consumers without spending money. The power of the platform is that even with the free membership you can quickly and easily find and connect with professionals and business people all over the world. Its membership far exceeds half a billion members worldwide at the time of writing. The very premise of LinkedIn is that it is an active social platform for businesses. However, even with the limitations of the free membership, LinkedIn is still the best place for most professionals, B2B businesses and salespeople to (a) find and connect with their ideal clients, (b) post regular status updates and LinkedIn Publisher posts and (c) engage in numerous ways with their connections.

they are not tapping into the full potential of LinkedIn for their business.

they’d like to accomplish more in less time.

they feel they are missing out on opportunities.

Many people using LinkedIn for lead generation often choose to upgrade from the free to a paid LinkedIn subscription for the following reasons: That means it’s a little trickier to get around the lost functionality and avoid going over the monthly commercial use limit when you do your searches. However, many features once available in the free membership are now gone.

save up to three searches and get alerts on those searches.search for and view profiles of other LinkedIn members.find and reconnect with colleagues and classmates.build and maintain a large professional network.build your professional identity on the web.With the free LinkedIn membership, you can: Despite its clear limitations, there’s a lot to like about LinkedIn’s free membership level.

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